When we opened our doors back in 1999, we began our mission to help companies discover what it is that truly makes them tick. To not just talk about what they make, but to focus more on why they make something in the first place.
Since the earliest days of advertising, brands have focused on functional benefits like being faster, better, or cheaper. But today’s consumer isn’t really interested in those attributes anymore, those are considered the table stakes of being in business.
What people are looking for today is what a brand stands for, and to see how those brand values line up with their own personal beliefs. When brands share their truths, customers reward them with their loyalty.
It doesn’t get any more meaningful than that.