How Did It Turn Out?
Our Bosch Kitchen campaign topped all readership studies. The digital effort pulled in well over one million views, and the nation’s retailers embraced the launch by installing and showcasing multi-product Bosch Kitchen vignettes in their showrooms. At campaign’s end, sales were up by 40%.
Created Bosch Design Council comprised of independent interior design experts and featured them on website, redesigned website to highlight complete kitchens while adhering to global guidelines, magazine ads, multi-page magazine inserts, retail newspaper ads, digital ads, pre-roll videos, explainer videos, point-of-purchase displays, and signage.