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Beko Case Study: Dishwasher
With a very wide range of available choices, the US has not been clamoring for another kitchen appliance brand to choose from. But one choice this category hasn’t had before is a purpose-driven appliance brand. When we introduced Beko’s new dishwasher line, it was about much more than just the usual product features.
We chose to highlight the fact that Beko’s new line combines revolutionary dishwashing technology in machines that use 50% less water and 25% less energy than the US standards for dishwashers. Cleaner dishes, cleaner planet.
Sell-in was strong for the line, with existing dealers eager to get on board, as well as growth in new dealer signings. The line has been showered with product innovation awards, including Good Housekeeping, House Beautiful, Kitchen & Bath, USA Today, and multiple trade organizations.
In recognition of his pioneering efforts in the appliance industry, Beko US President Zach Elkin was inducted into the Kitchen and Bath Industry Hall of Fame in 2022.
