OC Streetcar Case Study: Streetcar Launch

Advertising the future.


Truth was asked to generate excitement for the future OC Streetcar amongst the business community and key stakeholders.


The OC Streetcar will be the first modern streetcar in Orange County, connecting the community with tomorrow. We brought this groundbreaking vision to life, starting with developing a brand identity. We then created marketing materials geared toward our many internal constituents, to generate continued support and goodwill for this community-defining project.


How Did It Turn Out?

Support for the OC Streetcar throughout the organization and amongst the business community is strong. The community at large is also looking forward to the completion of the first phase of this project, and their support will remain critical as we expand the OC Streetcar’s area of service in future phases.


Brand identity, video, animation, photography, CGI images of streetcar, brochure.
Case studies
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