360-degree thinking, meet the 360-degree VR camera.
MARKETING SITUATION
With the demand for quality content only increasing, Samsung introduced a 360 3D camera that offered superior scene-stitching capabilities resulting in more immersive content, at a cost accessible to more creators.
WHAT’S THE TRUTH?
With their Galaxy phones and Galaxy 360 virtual reality headset, Samsung is the leader in content consumption. But virtual reality suffered from a lack of content creation. Samsung’s solution was to innovate a groundbreaking camera that makes 360 3D VR accessible to creators of virtually all levels. Our assignment was to help launch the Samsung 360 Round, from strategic messaging through advertising and tactical demand generation.
How Did It Turn Out?
Launched in March 2018, the campaign was very well received. The 360 Round story generated buzz in the press and on social sites, and Samsung was very pleased with the sales figures, easily meeting and surpassing their annual sales goal.
Deliverables
Video, photography, CGI images, brochure, digital ads, social media, public relations.
Case studies
Introducing the most business-friendly phone yet. And how to use it.
