Beko Case Study: Healthy Kitchen

Helping save the planet takes more than just great appliances. It takes a movement.


As an unknown player in the US market, Beko was in need of much more than just customers-they needed ambassadors. Ambassadors who rally around the idea that a kitchen should not only make preparing healthy foods easy, but everything in the kitchen needs to make the planet healthier too.


We helped Beko recruit and create an advisory council of industry experts that includes kitchen designers, nutrition experts, food bloggers, architects, and a strategic alliance with the Dole Food Company. The Healthy Kitchen Council is more than just their name. It’s also the commitment they and Beko share to provide thought leadership and expertise in creating the healthiest kitchens in the world.

Helping save the planet takes more than just great appliances. It takes a movement.

How Did It Turn Out?

The Healthy Kitchen has been launched successfully to the trade as well as consumer media outlets, and the response has been tremendous. Beko products have received numerous trade and industry awards from Good Housekeeping, USA Today, House Beautiful, Luxe and Green Builder. They were recently featured on an episode of the Drew Barrymore Show and have received the ENERGY STAR Sustained Excellence Award for the past five years in a row. Prominent Net-Zero advocates are spec’ing them for their projects, such as the Wann Case Study Home in Santa Monica California.


Creation of the Healthy Kitchen Council, PR and press event coordination, microsite, brand identity, brand films, planning and coordinating annual Healthy Kitchen Council summit meetings.
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