menu
Samsung Case Study: 360 Round Video
The Samsung 360 3D camera was not just another camera. It was game-changing. But how do you market a new technology to a new audience, that allows them to accomplish something that couldn’t be done before? Simple. You put the technology in the hands of real people, and you have them use it for its intended purpose.
Don’t tell, show. Core to the launch was an immersive VR experience that demonstrated the storytelling power of the 360 Round. We collaborated with well-known action film director Rick Graves to put the viewer inside a race car. The viewer experience was a thrilling ride in a race car at speed for a hot lap around the famed Laguna Seca race track.
Samsung was extremely pleased with the launch video, and it was very well received. The 360 Round story generated buzz in the press and on social sites, and it also screened at the Tribeca film festival to positive reviews.
