Things We Love

 
 

The Search for Extraordinary

The mattress you arise from. The face cream you apply. The car you ease out of the driveway. The coffee that jump starts your morning.

In every moment of every day lies the opportunity for an extraordinary experience. And the consumer who values, seeks out and will justify the purchase of the very best of those experiences is a consumer that must be catered to, as they account for 77% of all consumer spending.

But it’s not enough to simply offer an extraordinary product or service. The communication must also be extraordinary, to match your brand’s experience. That’s where Truth’s expertise lies. We specialize in understanding the consumer mindset, and in knowing what to say and how to say it. We’d love to share our thinking with you. In the meantime, here are some examples of what we feel qualifies as extraordinary.

 
 
The difference between ordinary and extraordinary is that little extra.
– Jimmy Johnson
 
 
Forever 21 Thread Screen What’s better than a humongous screen that allows the public to share their feelings about your brand? Why, building it out of 6,400 spools of multi-colored thread that are instantly manipulated by an image-sensing computer and then scanned by IR camera for proper color alignment. Yup, that’s extraordinary.

Forever 21 Thread Screen

What’s better than a humongous screen that allows the public to share their feelings about your brand? Why, building it out of 6,400 spools of multi-colored thread that are instantly manipulated by an image-sensing computer and then scanned by IR camera for proper color alignment. Yup, that’s extraordinary.

 
 
Team Hoyt Love is extraordinary. So is its expression.

Team Hoyt

Love is extraordinary. So is its expression.

Singer Porsche It’s one thing to take the ordinary and make it extraordinary. But what do you call it when you take the extraordinary and go way beyond that?

Singer Porsche

It’s one thing to take the ordinary and make it extraordinary. But what do you call it when you take the extraordinary and go way beyond that?

 
 

The Joy of Discovery

The unfortunate reality is that the consumer we want to reach, the one who accounts for 77% of all consumer spending, is doing just fine without you. They don’t need your computer or your dishwasher or your shoes or whatever else you’re offering. Unless they decide they do. It’s all up to them now, and they know it.

The good news is they do want to learn about your brand, and the experience it promises. If you offer something useful, something worthwhile, something that makes the consumer’s life better, they’ll find you. They’re always on the lookout for like-minded brands, and they enjoy unearthing information about those brands and sharing it.

We’re experts at knowing what kind of things will appeal to your audience, and where they will look for that information. We would love to apply our knowledge and expertise to your brand, and connect you to your audience. In the meantime, we’ve discovered these experiences, and think they’re worth sharing with you.

 
 
Man cannot discover new oceans unless he has the courage to lose sight of the shore.
– Andre Gide
 
 
Lexus Slide Discover the future. The flipping hoverboard is here. When we were kids, they promised us a hover board, a flying car, and a machine that could just make stuff. Well, the maker bots have been here awhile, and now the hover board is here, as well. Hello, McFly.

Lexus Slide

Discover the future. The flipping hoverboard is here. When we were kids, they promised us a hover board, a flying car, and a machine that could just make stuff. Well, the maker bots have been here awhile, and now the hover board is here, as well. Hello, McFly.

 
 
Small Kitchens Kitchens are where more of us are living than ever before. But what if we don’t have room for the island and the dining nook and giant industrial appliances? Discover these small kitchen ideas that make big kitchens jealous.

Small Kitchens

Kitchens are where more of us are living than ever before. But what if we don’t have room for the island and the dining nook and giant industrial appliances? Discover these small kitchen ideas that make big kitchens jealous.

Creative Mornings TED is awesome. We all know that. But the creative industry has its very own discovery series. Discover Creative Mornings.

Creative Mornings

TED is awesome. We all know that. But the creative industry has its very own discovery series. Discover Creative Mornings.

 
 
 
 

The Connection from Experience

Information is kept in the head. Values live in the heart. And to convince our consumer to spend (the one who accounts for 77% of all consumer spending), it is critical that we connect with both.

We can deliver the right message in the right way to the right place, but we can only complete the connection by communicating it in a way that delivers a product experience.

As experts at creating connections thorugh product experiences, we can do that through a print ad, a web video, a custom app, a store pop-up, a blog, an in-store interactive videowall or any of a number of other innovative ways. Let’s talk about what you want your audience to experience, and let us show you how they can.

In the meantime, here are some experiential ways of connecting that resonated with us.

 
 
The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience."
– Eleanor Roosevelt
 
 
Mario Andretti Driving Experience Most people are only race car drivers on the freeway onramp. But if you want the real deal, Mario Andretti can help.

Mario Andretti Driving Experience

Most people are only race car drivers on the freeway onramp. But if you want the real deal, Mario Andretti can help.

 
 
Chef's Table You may or not be able to go to the world’s most incredible restaurants in person. But you most certainly can experience them.

Chef's Table

You may or not be able to go to the world’s most incredible restaurants in person. But you most certainly can experience them.

All Work, No Pay What’s it like to be poor? Although it’s something no one wants to experience, this blog series helps those more fortunate to understand. And understanding is the first step to helping.

All Work, No Pay

What’s it like to be poor? Although it’s something no one wants to experience, this blog series helps those more fortunate to understand. And understanding is the first step to helping.

 
 
 
 

The Leaders who Inspire

Great leaders strive to make a difference, aren't afraid to face challenges, earn respect and perhaps most importantly, inspire those around them. Great leaders have a vision and recruit like-minded individuals who believe what they believe and what they stand for.

Great leaders come in all shapes and sizes. Here are just a few of the inspiring leaders we look up to.

 
I alone cannot change the world, but I can cast a stone across the water to create many ripples.
– Mother Teresa
 
 
Bosch Gives Back The Robert Bosch Stiftung, a charitable foundation, holds a 92 percent stake in the share capital of Robert Bosch GmbH. The shared dividend is solely used for charitable acts, such as supporting medical care, international understanding, social work, training and education.

Bosch Gives Back

The Robert Bosch Stiftung, a charitable foundation, holds a 92 percent stake in the share capital of Robert Bosch GmbH. The shared dividend is solely used for charitable acts, such as supporting medical care, international understanding, social work, training and education.

 
 
Tide Loads of Hope During times of disaster, many people do not even have the most basic of human needs, including clean clothes. The Tide Loads of Hope mobile Laundromat goes to areas affected by floods and tornadoes with "32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day."

Tide Loads of Hope

During times of disaster, many people do not even have the most basic of human needs, including clean clothes. The Tide Loads of Hope mobile Laundromat goes to areas affected by floods and tornadoes with "32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day."

Charities Started by Kids Nothing could be more inspirational than kids saving the lives of strangers around the world.

Charities Started by Kids

Nothing could be more inspirational than kids saving the lives of strangers around the world.