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Samsung Printers

A colorful product launch.

 

 
 

Assignment

Launch Samsung's first color printer.

Truth

We helped launch Samsung’s first color printer nearly 12 years ago. Today, Samsung is an industry-leading print solutions innovator with a wide variety of products and services, from mono desktop printers to high-performance color MFPs. Samsung also empowers mobile and secure printing, and offers a robust offering of customizable Managed Print Services.

Results

As Samsung’s printer technologies and innovations have continued to grow, we’ve successfully helped position, launch, market and support more than 50 new products in multiple vertical markets.



Expertise

B2B Marketing/Product Launch

Applied Skills

Positioning, Strategic Planning and Messaging, Advertising, Design, Collateral, Sales Materials, Product Launch Materials, Direct Mail, Content Creation, Trade Show Materials, Photography, CGI


Samsung and our dealers share a common goal of delivering reliable technology that solves real business challenges every day.
—Matt Smith, Vice President of Printing Solutions at Samsung


 
 

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