all work    <    >    

 

Quickblade Paddles Branding and Campaign

 
 

Carving out a new category in action sports.

 
 

 
 

Assignment

Quickblade Paddles came to us when paddleboarding was just an emerging category in action sports. Extremely advanced in design and materials, Quickblade paddles are among the lightest, most expensive and technically advanced paddles in the market.

Truth

We realized it’s the person—not the paddle—that set the brand apart. Created by Jimmy, a former four-time Olympian, Quickblade is authentic, the real deal, with a real story. Material such as carbon fiber is important, but it’s Jimmy’s passion and love for the sport that make Quickblade paddles the best in the world.

Results

Quickblade Paddles drove the paddleboarding sport. Quickblade quickly became the preferred premium brand for the world’s best competitors, and set the bar for the market’s highest-caliber paddles.



Expertise

Action Sports, Retail

Services Provided

Positioning, Brand Development, Website Development, Corporate ID, Print, Graphic Design, Content Development, POP


I want to make the best paddles in the world
—Jimmy Terrell, CEO


 
 
 

More Case Studies