Things We Love

 
 

The Search for Extraordinary

The mattress you arise from. The face cream you apply. The car you ease out of the driveway. The coffee that jump starts your morning.

In every moment of every day lies the opportunity for an extraordinary experience. And the consumer who values, seeks out and will justify the purchase of the very best of those experiences is a consumer that must be catered to, as they account for 77% of all consumer spending.

But it’s not enough to simply offer an extraordinary product or service. The communication must also be extraordinary, to match your brand’s experience. That’s where Truth’s expertise lies. We specialize in understanding the consumer mindset, and in knowing what to say and how to say it. We’d love to share our thinking with you. In the meantime, here are some examples of what we feel qualifies as extraordinary.

 
 
The difference between ordinary and extraordinary is that little extra.
– Jimmy Johnson
 
 
Forever 21 Thread Screen What’s better than a humongous screen that allows the public to share their feelings about your brand? Why, building it out of 6,400 spools of multi-colored thread that are instantly manipulated by an image-sensing computer and then scanned by IR camera for proper color alignment. Yup, that’s extraordinary.

Forever 21 Thread Screen

What’s better than a humongous screen that allows the public to share their feelings about your brand? Why, building it out of 6,400 spools of multi-colored thread that are instantly manipulated by an image-sensing computer and then scanned by IR camera for proper color alignment. Yup, that’s extraordinary.

 
 
Team Hoyt Love is extraordinary. So is its expression.

Team Hoyt

Love is extraordinary. So is its expression.

Singer Porsche It’s one thing to take the ordinary and make it extraordinary. But what do you call it when you take the extraordinary and go way beyond that?

Singer Porsche

It’s one thing to take the ordinary and make it extraordinary. But what do you call it when you take the extraordinary and go way beyond that?