Information is kept in the head. Values live in the heart. And to convince our consumer to spend (the one who accounts for 77% of all consumer spending), it is critical that we connect with both.
We can deliver the right message in the right way to the right place, but we can only complete the connection by communicating it in a way that delivers a product experience.
As experts at creating connections thorugh product experiences, we can do that through a print ad, a web video, a custom app, a store pop-up, a blog, an in-store interactive videowall or any of a number of other innovative ways. Let’s talk about what you want your audience to experience, and let us show you how they can.
In the meantime, here are some experiential ways of connecting that resonated with us.