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Downtown Santa Ana Projection Mapping

Lighting up the town.

 

 
 

Assignment

Attract shoppers and diners to Downtown Santa Ana during the busy holiday season.

Truth

Downtown Santa Ana is a place like no other in Orange County. And their truth was that their holiday decorations should reflect this unique place, where the creative spirit lives and thrives. We used projection mapping and turned the 4-story historic Spurgeon building into a 3D audio-visual winter wonderland. The crowd-stopping show included a gift-wrapped building, falling snow, the spectacular lights of Aurora Borealis, Santa’s workshop, a holiday slot machine, dance parties and more.

Results

Leading up to the holidays, more than 10,000 people joined our celebration. The shops were full, restaurants were packed and the media attention was invaluable.



Expertise

Events

Services Provided

Projection Mapping


We want to be Orange County's Downtown
—Santa Ana, City Manager


 
 
 

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