Attract shoppers and diners to Downtown Santa Ana during the busy holiday season.
Downtown Santa Ana is a place like no other in Orange County. And their truth was that their holiday decorations should reflect this unique place, where the creative spirit lives and thrives.
We used projection mapping and turned the 4-story historic Spurgeon building into a 3D audio-visual winter wonderland. The crowd-stopping show included a gift-wrapped building, falling snow, the spectacular lights of Aurora Borealis, Santa’s workshop, a holiday slot machine,
dance parties and more.
Leading up to the holidays, more than 10,000 people joined our celebration. The shops were full, restaurants were packed and the media attention was invaluable.