Want to Win with Millennials? Be Honest and Make Good Stuff

For several years now I have heard the panic in many a product and brand marketer's voice..."Nothing's working! The air is too cluttered! There is too much noise!". The answer is clear, focus on making great products, encourage participation over ownership and tell honest stories. Here is a great info-graphic from Ad Week that backs this up with some strong data.

How to Reach Millennials